On YouTube, you can find a huge number of screencasts and video clips on a wide variety of topics-from cheese making to programming. YouTube also provided another important opportunity: to learn the most successful techniques for creating videos and apply them at home.
The tutorial video should not just provide instructions, such as how to create a test. The video should give the viewer confidence in their abilities, as well as demonstrate specific examples of the application of the described actions. Below are 10 tips that we hope will help you not only create great videos, but encourage your audience to ask for supplements.
Let's define a number of concepts:
It is not necessary to draw up a script on paper with an accurate and consistent recording of each action. However, it will not be superfluous to think over the plan in advance. First of all, formulate a goal and clearly define the audience for which the video is intended. If you are reviewing a program, carefully study the purpose of each option and button on a specific, understandable example. If you are shooting a training lecture, make sure that it does not exceed the recommended duration.
Do not repeat the same actions or explanations repeatedly in the training video. On the one hand, the viewer can always rewind the video and study the element again. On the other hand, the pace of learning new things is different for everyone, and the repeated duplication of information can irritate some more "advanced" users.
Brevity also applies to the duration of the video. Do not make a video longer than 12 minutes.
The optimal video feed time is 5-8 minutes.
If you are creating an educational video lecture, remember that one page of text is read for about 2 minutes.
Therefore, the video lecture should not exceed 3-4 pages.
Non-professional video allows for some errors, including in the voice-over. It is not necessary to resort to the services of a professional announcer – this is justified mainly when shooting a commercial. Nevertheless, you should pay close attention to your voice and especially diction. Of course, many teachers "on duty" have a well-set voice. But everyday speech is one thing, and audio sound is quite another. Use simple exercises to develop your diction, sign up for public speaking courses, or study the relevant literature.
The dynamics will not only make the video more concise and concise, but will also help to keep the audience's attention. Dynamics can be achieved in different ways:
Practice suggests that subtitles are rarely used. However, this does not mean that they should be ignored.
The use of subtitles increases the reach and engagement of the audience.
The company Discovery Digital Networks (Internet TV) conducted its own research on the use of subtitles. Subtitles were added to the channel's videos. After 14 days, the number of views increased by 13.48%.
Fortunately, YouTube "knows" how to make subtitles automatically. Of course, you need to edit them, but as a result, you will not only get working subtitles, but also be able to download them for use, for example, in watching videos offline.
Sound is the Achilles ' heel of the screencast.
Video with acceptable quality is "able" to shoot smartphones – many of the modern models support Full HD with an extension of 1920 x 1080 dpi. Spotlights can be made with your own hands, and you can order them from China at an affordable price. Chromakey is generally a piece of green fabric.
But sound is the only thing you shouldn't skimp on.
Here, of course, you need to experiment. It may be possible to achieve a more or less acceptable quality with a simple, cheap microphone. If not, go shopping! The problem is also that it is impossible to connect a good microphone to a computer. And the quality of your computer's audio card will simply not allow you to reveal all the features of the microphone. Therefore, it is necessary to think about buying an external sound card in addition to buying a microphone.
Your video doesn't have to be boring. To diversify the video sequence, the following techniques are often used:
Changing the angle is rarely used: it is necessary to have at your disposal several cameras or special devices for shooting in motion. But animated inserts are often used. However, you should not be too frequent with animation – nothing but ripples in the eyes and irritation in your viewers will not cause. The same applies to transitions between video fragments, which will give your video a modern style. Changing the scale, shooting angle, transitions, etc. will allow you to control the audience's attention and maintain their interest in the process of watching the video.
The use of logos in the video, links to social networks, and the insertion of videos with your favorite person not only contributes to your recognition, but also allows you to protect copyright.
Ultimate Screensavers is a YouTube channel tool that lets you showcase links to your other videos or playlists. With the help of end screensavers, you can group your videos and "tell" viewers where else to find your videos on this topic.
As the final screensavers, you can use special footages that are added when you edit the video. This helps you create your own, recognizable video style.
When creating screencasts or editing, you can use a wide variety of programs, both paid and free, both online and local. Unfortunately, free programs have only the necessary minimum-they do not allow you to create animations, transitions, or use a chromakey. It is worth paying attention to professional programs:
However, the cost of such programs "bites", and the realities of educational organizations are such that the management is reluctant to purchase software. Only pirated copies remain, the use or non-use of which will be left to the reader's personal choice.